Is social media a part of your business marketing strategy? The world of Facebook and social media is constantly changing, so we're sharing the 5 steps Brilliant Impact uses for our own clients to leverage the full potential of Facebook for your business.

1.  Create a facebook page for your business.

 A business page on Facebook works like your personal page.  Updating your status is a great way to keep people informed about news in your industry or news that is happening with your company.

Set yours up today! Click here.

2. Customize your page.

How will your clients and potential clients interact with your website?  When working with a client we build a customized landing page that directs your Facebook users to interact with your page and also shows continuity with your online branding strategy.

A great tutorial on making custom facebook pages.  Click here

3. Facebook Applications.

Depending on your business facebook apps can be a great way to add content and interact with your fan base.  Learning how to use the default discussion board and wall will allow you to actively engage with the people follwing your page.  Beyond this there are 3rd party apps for videos, e-commerce, slideshows and PowerPoint presentations.  Make sure you are using these to expand your message on Facebook and most importantly actively interact and engage your audience.

Connect Twitter to your Facebook page to save time and spread your message.
Click here

4. Connecting your website to Facebook.

Having a Facebook page that engages and interacts with your users is important, but how will they find your page?  Adding a "like" or "recommend" button to your website will allow your users to easily become fans of your business page without ever leaving your site.   In fact, ours is on the right side of this page!

Create a like button or box.  Click here

5. Advertising to your target audience.

What makes Facebook so incredibly beneficial to your business is their giant database of accurate and specific user information.  This means you can accurately advertise to the target audience you are seeking out and track the results you are getting. To better understand how paid Facebook advertising works, check out the YouTube video below.

Facebook advertising video. Click here